Business Management Courses – Marketing

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Term 1

102-110 Introduction to Business — 3 cr.

Introduces the student to the world of business. Examines the areas of business such as human resources, operations management, financial management and marketing. Gives the students an overview of the types of business ventures available and the advantages and disadvantages of each.

103-159 **Computer Literacy – Microsoft Office — 1 cr.

Develops basic computer skills in Windows, Internet communication, professional use of Social Media, word processing with Microsoft Word, spreadsheets with Microsoft Excel, and presentations with Microsoft PowerPoint. This course is a “hands-on” computer class and cultivates skills for college and work.

104-102 Marketing Principles — 3 cr.

Provides an integrated overview of the marketing concept and functions. Major topics include the marketing environment, distribution, pricing, product planning, promotion, market analysis and segmentation, marketing opportunities, and consumer and business-to-business buying behavior.

196-189 Team Building and Problem Solving — 3 cr.

Provides opportunities to explore the benefits and challenges of group work, identify the stages of team development, and recognize roles of team players. Examines a systematic problem-solving process. Students apply skills and tools to facilitate problem solving in a team environment.

801-136 English Composition 1 — 3 cr.

Designed for students to develop knowledge and skills in all aspects of the writing process. Planning, organizing, writing, editing and revising are applied through a variety of activities. Students will analyze audience and purpose, use elements of research, and format documents using standard guidelines.

890-101 **College 101 — 2 cr.

Develops tools and strategies that support success in college. Focuses on utilizing Moraine Park websites, online Course Management System and college resources. Student responsibility and expectations for success in college are explored. Emphasizes learning strategies, goals, lifestyle balance and skills for interdependence.

Total: 15

Term 2

101-184 Principles of Accounting — 3 cr.

Analyzes the fiscal components of a business. Students evaluate financial statements, accounts and annual reports relevant to the supervisor as a nonaccountant. Students evaluate and review several ratios, trends, business cycles and budgets.

102-120 Principles of Management — 3 cr.

Students learn about the four managerial functions of planning, organizing, controlling, and leading in contemporary organizations. A series of self-assessment questionnaires provide insights into personal behaviors and help students turn managerial theories into potential personal managerial practices.

104-140 Integrated Marketing Communications — 3 cr.

Provides an integrated overview of marketing promotional tools and concepts for today’s business environment. Students examine the marketing environment, tools of promotion, advertising tools, Integrated Marketing Communications (IMC), evaluation and measurement.

105-160 Business Law — 3 cr.

Provides a general background to the elements and characteristics of business law. Emphasis is placed on how business law is structured and how it functions in our society. The main portion of the course is devoted to an understanding of contracts and contract structure.

801-196 Oral and Interpersonal Communication — 3 cr.

Focuses upon developing speaking, verbal and nonverbal communication and listening skills through individual presentations, group activities and other projects. Course assignments will include presentations, various individual and group projects as well as written work.

809-196 Introduction to Sociology — 3 cr.

Introduces students to the basic concepts of sociology: culture, socialization, social stratification, multiculturalism, and the five institutions including family, government, economics, religion and education.

Total: 18

Term 3

102-115 Business Relations — 3 cr.

Introduces the importance of using business relation skills with stakeholders in the business environment. Various approaches for maintaining positive relationships between managers, employees, business partners, customer and stockholders are evaluated.

104-105 Selling — 3 cr.

Applies fundamental selling principles and allows practice in the basic skills needed to succeed in a sales career. Explores the sales process and demonstrates ability to approach, secure desire, handle resistance and close the sale. Examines buyer behavior, communication styles, ethics, international selling, partnership and value-added selling.

104-120 Introduction to Digital Marketing — 3 cr.

Introduction to digital media and tools that are used for marketing and business communication purposes including current trends and channels. Focuses on building basic elements and concepts of design to include presentation, photo editing, page layout, video editing, and online techniques and tools leading to media integration in marketing.

106-111 Business Communications — 3 cr.

Analyze business situations, determine the specific communication strategies required, the audience, and the purpose as you prepare the most effective business communication format to address the situation. Applies concepts to team collaboration, various types of business correspondence, report writing and business presentations.

804-107 College Mathematics — 3 cr.

Designed to review and develop fundamental concepts of mathematics pertinent to the areas of: (1) arithmetic and algebra, (2) geometry and trigonometry, and (3) probability and statistics. Special emphasis is placed on problem solving, critical thinking and logical reasoning, making connections, and using calculators.

809-166 Introduction to Ethics: Theory and Application — 3 cr.

Provides a basic understanding of the theoretical foundations of ethical thought. Students analyze diverse ethical perspectives and compare relevant issues. Students critically evaluate individual, social and/or professional standards of behavior and apply a systematic decision-making process to ethical dilemmas.

Total: 18

Term 4

104-107 Merchandising Management — 3 cr.

Emphasizes strategic merchandise management. Students complete a situation analysis, select a target market, gather information, choose a store location, manage a retail business, manage merchandise, correct pricing and communicate with the customer.

105-140 Business Decision Making — 3 cr.

Students will analyze case studies and real-life scenarios, make recommendations, and present those recommendations to simulated management teams using integrated software sets of Internet searching, word processing, spreadsheet, database, and presentation skills.

105-150 Business Practice Firm — 3 cr.

Provides students with an opportunity to apply concepts acquired throughout the program in a simulated or actual business setting. Students are required to apply technology, communication and problem-solving skills throughout the course.

– OR –

105-151 International Business Practice Firm — 3 cr.

Provides students with an opportunity to apply concepts acquired throughout the program using an e-Commerce experience within a closed network of student Business Practice Firms around the world. Students are required to apply technology, communication and problem-solving skills throughout the course.

– OR –

105-152 Business Practicum — 3 cr.

Provides an opportunity to apply concepts acquired throughout the program in the workplace. Emphasizes applying skills to job tasks and professional development.
 

105-158 Personal Brand — 2 cr.

Focuses on the importance of developing a strong brand identity for a business professional. Develops skills required to create a positive first impression when interacting with potential employers. Students will develop a professional resume and cover letter, practice interview skills, and explore the role of social media in career development.

809-195 Economics — 3 cr.

Provides an overview of how a market-oriented economic system operates, and surveys factors that influence national economic policy. Students explore economic concepts illustrated through a variety of contemporary problems and public policy issues.

809-199 Psychology of Human Relations — 3 cr.

Explores the relationship between the general principles of psychology and our everyday lives. Students are given the opportunity to achieve a deepened sense of awareness of themselves and others. This understanding enables students to improve their relationships with others at work, in the family and in society.

Total: 17

Total Program Credits and Institutional Requirements: 68

** The credits for 103-159 Computer Literacy – Microsoft Office and 890-101 College 101 are Institutional Requirements for graduation.

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